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<TITLE>Re: [Greenbuilding] Martha Stewart</TITLE>
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<FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'>MS partnered with one of the national tract builders (KB I think) to build a NZE model home for the NAHB Builders Show in Orlando last month. She just put her marketing label on it to provide that bravado and $$--bonus she now gets to promote this angle. A different form of greenwashing in my judgment—a shallow johnny-come-lately but I grudgingly have to give some props for at least paying creed to the concepts. It’s a showpiece and will become an “option” for buyers--I’m guessing they’ll use it as a test-the-waters to see if they get response and want to expand offerings or prove to themselves that people aren’t interested in green. <BR>
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On 2/10/11 7:30 AM, "Gennaro Brooks-Church" <<a href="info@ecobrooklyn.com">info@ecobrooklyn.com</a>> wrote:<BR>
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</SPAN></FONT><BLOCKQUOTE><FONT SIZE="2"><FONT FACE="Consolas, Courier New, Courier"><SPAN STYLE='font-size:10pt'>According to the add she has built a Net Zero home.<BR>
Which is great.<BR>
What irks me are the motives behind her actions.<BR>
I guess you see that a lot.<BR>
People doing great green things but not because they care about green.<BR>
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But maybe it does not matter? We seem to be genetically designed to<BR>
compete for survival. And we do it well.<BR>
What is more important, our survival or mother earth? You can say they<BR>
are connected but not necessarily so. We aren't living like Native<BR>
Americans any more.<BR>
Maybe mother earth is just a stepping stone for humans now. Once we<BR>
exhaust it we will be technologically advanced enough to colonize<BR>
other planets. If we keep on our current path I think that is the<BR>
inevitable route. Whether we are able to expand and colonize is more<BR>
the question. Whether we destroy earth is less of a question if we<BR>
look at earth now vs. a thousand years ago.<BR>
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Gennaro Brooks-Church<BR>
<BR>
Cell: 1 347 244 3016 USA<BR>
www.EcoBrooklyn.com<BR>
22 2nd St; Brooklyn, NY 11231<BR>
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On Wed, Feb 9, 2011 at 9:20 PM, Kathy Cochran<BR>
<<a href="kathys_old_house@goldrush.com">kathys_old_house@goldrush.com</a>> wrote:<BR>
> That’s GREAT for a long-lasting chuckle! Somehow, I don’t think you’re<BR>
> missing the boat too much, Gennaro!<BR>
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><BR>
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> From: <a href="greenbuilding-bounces@lists.bioenergylists.org">greenbuilding-bounces@lists.bioenergylists.org</a><BR>
> [<a href="mailto:greenbuilding-bounces@lists.bioenergylists.org">mailto:greenbuilding-bounces@lists.bioenergylists.org</a>] On Behalf Of Gennaro<BR>
> Brooks-Church<BR>
> Sent: Wednesday, February 09, 2011 6:15 PM<BR>
> To: listserv Green Building new<BR>
> Subject: [Greenbuilding] Martha Stewart<BR>
><BR>
><BR>
><BR>
> Did you hear Martha Stewart is the new leader in green home design?<BR>
> According to a full page add in the Dec. Residential Architect mag.<BR>
> And this whole time I had no idea.<BR>
> I feel so out of the loop.<BR>
><BR>
> Gennaro Brooks-Church<BR>
><BR>
> Cell: 1 347 244 3016 USA<BR>
> www.EcoBrooklyn.com<BR>
> 22 2nd St; Brooklyn, NY 11231<BR>
><BR>
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