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Stewart</title></head><body>
<div>When we went after Kmart for their sales of outdoor furniture
made of nyatoh, a wood logged from old-growth rainforests in
Indonesia, MS was one of the first entities to say they would phase it
out. While it took them a little while (and in the meantime, they
changed the language on the Kmart website to describe the furniture as
made from "solid hardwood" instead of using the term
"nyatoh") they did eventually shift to other materials. We
never did an action in front of a Kmart store, while we did have to do
that in front of Crate & Barrel, Pottery Barn, Restoration
Hardware, Target and others.</div>
<div><br></div>
<div>I think that some PR firms contracted by certain companies are
simply more apt to discuss 'exposure' and public perception than
others. I'd be surprised if there was any genuine embrace of the
reality of the destruction of the planet in connection with what they
are selling.</div>
<div><br></div>
<div>tim keating</div>
<div><br></div>
<div>At 12:07 PM -0500 2/10/11, Jason Holstine wrote:</div>
<blockquote type="cite" cite>MS partnered with one of the national
tract builders (KB I think) to build a NZE model home for the NAHB
Builders Show in Orlando last month. She just put her marketing label
on it to provide that bravado and $$--bonus she now gets to promote
this angle. A different form of greenwashing in my judgment-a
shallow johnny-come-lately but I grudgingly have to give some props
for at least paying creed to the concepts. It's a showpiece and will
become an "option" for buyers--I'm guessing they'll use it as
a test-the-waters to see if they get response and want to expand
offerings or prove to themselves that people aren't interested in
green.<br>
<br>
<br>
On 2/10/11 7:30 AM, "Gennaro Brooks-Church" <<a
href="">info@ecobrooklyn.com</a>> wrote:<br>
<blockquote><font size="-1">According to the add she has built a Net
Zero home.<br>
Which is great.<br>
What irks me are the motives behind her actions.<br>
I guess you see that a lot.<br>
People doing great green things but not because they care about
green.<br>
<br>
But maybe it does not matter? We seem to be genetically designed
to<br>
compete for survival. And we do it well.<br>
What is more important, our survival or mother earth? You can say
they<br>
are connected but not necessarily so. We aren't living like Native<br>
Americans any more.<br>
Maybe mother earth is just a stepping stone for humans now. Once
we<br>
exhaust it we will be technologically advanced enough to colonize<br>
other planets. If we keep on our current path I think that is the<br>
inevitable route. Whether we are able to expand and colonize is
more<br>
the question. Whether we destroy earth is less of a question if we<br>
look at earth now vs. a thousand years ago.<br>
<br>
Gennaro Brooks-Church<br>
<br>
Cell: 1 347 244 3016 USA<br>
www.EcoBrooklyn.com<br>
22 2nd St; Brooklyn, NY 11231<br>
<br>
<br>
<br>
<br>
On Wed, Feb 9, 2011 at 9:20 PM, Kathy Cochran<br>
<</font><a href=""><font
size="-1">kathys_old_house@goldrush.com</font></a><font size="-1">>
wrote:<br>
> That's GREAT for a long-lasting chuckle! Somehow, I
don't think you're<br>
> missing the boat too much, Gennaro!<br>
><br>
><br>
><br>
> From:</font> <a href=""><font
size="-1">greenbuilding-bounces@lists.bioenergylists.org</font></a><font
size="-1"><br>
> [</font><a
href="mailto:greenbuilding-bounces@lists.bioenergylists.org"><font
size="-1">mailto:greenbuilding-bounces@lists.bioenergylists.org</font></a
><font size="-1">] On Behalf Of Gennaro<br>
> Brooks-Church<br>
> Sent: Wednesday, February 09, 2011 6:15 PM<br>
> To: listserv Green Building new<br>
> Subject: [Greenbuilding] Martha Stewart<br>
><br>
><br>
><br>
> Did you hear Martha Stewart is the new leader in green home
design?<br>
> According to a full page add in the Dec. Residential Architect
mag.<br>
> And this whole time I had no idea.<br>
> I feel so out of the loop.<br>
><br>
> Gennaro Brooks-Church<br>
><br>
> Cell: 1 347 244 3016 USA<br>
> www.EcoBrooklyn.com<br>
> 22 2nd St; Brooklyn, NY 11231<br>
><br>
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