I guess that's why a "carrot AND stick" approach are usually the most successful... right?<div><br></div><div>Carrot = Energystar  </div><div>Stick = 2012 IECC<br><br><div class="gmail_quote">On Tue, Jul 24, 2012 at 11:03 AM, Jason Holstine <span dir="ltr"><<a href="mailto:jason@amicusgreen.com" target="_blank">jason@amicusgreen.com</a>></span> wrote:<br>
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<font face="Calibri, Verdana, Helvetica, Arial"><span style="font-size:11pt">I’m sorry. Did somebody say something about consumers acting rationally?<div class="im"><br>
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On 7/24/12 10:44 AM, "David Bergman" <<a href="http://bergman@cyberg.com" target="_blank">bergman@cyberg.com</a>> wrote:<br>
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</div></span></font><blockquote><font face="Calibri, Verdana, Helvetica, Arial"><span style="font-size:11pt"><div class="im">I preach this all the time, though not as the only solution. But the institutional and international barriers to implementing this are huge -- which is why I can't think of it as the only solution.<br>

<br>
See for instance <br>
Six Policies Economists Love (And Politicians Hate)<br>
<a href="http://www.npr.org/blogs/money/2012/07/19/157047211/six-policies-economists-love-and-politicians-hate" target="_blank">http://www.npr.org/blogs/money/2012/07/19/157047211/six-policies-economists-love-and-politicians-hate</a><br>

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 <<a href="http://www.npr.org/blogs/money/2012/07/19/157047211/six-policies-economists-love-and-politicians-hate" target="_blank">http://www.npr.org/blogs/money/2012/07/19/157047211/six-policies-economists-love-and-politicians-hate</a>> David Bergman  RA   LEED AP<br>

<font color="#808080"><b>DAVID BERGMAN</b> ARCHITECT / <b>FIRE & WATER</b> LIGHTING + FURNITURE<br>
architecture . interiors . </font><font color="#008080">ecodesign</font></div><font color="#808080"> . lighting . furniture<br>
<a href="http://bergman@cyberg.com" target="_blank">bergman@cyberg.com</a>   <u><a href="http://www.cyberg.com" target="_blank">www.cyberg.com</a> <<a href="http://www.cyberg.com/" target="_blank">http://www.cyberg.com/</a>> </u> <br>
<div class="im">
241 Eldridge Street #3R, New York, NY 10002<br>
t <a href="tel:212%20475%203106" value="+12124753106" target="_blank">212 475 3106</a>    f <a href="tel:212%20677%207291" value="+12126777291" target="_blank">212 677 7291</a> <br>
<br>
author - Sustainable Design: A Critical Guide<br></div>
blog - <u><a href="http://www.EcoOptimism.com" target="_blank">www.EcoOptimism.com</a> <<a href="http://www.ecooptimism.com/" target="_blank">http://www.ecooptimism.com/</a>> </u> <br><div class="im">
adjunct faculty - Parsons The New School for Design</div></font> <br><div class="im">
<br>
At 09:03 AM 7/24/2012, Grace Annam wrote:<br>
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</div></span></font><div class="im"><blockquote><font face="Calibri, Verdana, Helvetica, Arial"><span style="font-size:11pt">That's why the only substantive long-term solution is to, as much as possible, see that the costs are born by the people creating them.  ALL the costs, including the long-term and far-away costs.<br>

<br>
Then the economists can sit back and have a field day while we all go about making rational choices on how to spend our money...<br>
<br>
Grace<br>
<br>
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