<div dir="ltr">I wonder if these newfangled machines use as little energy as some of the ancients? <br><br><a href="http://www.waterheaterrescue.com/FunStuff/water-heater-museum-home.html">http://www.waterheaterrescue.com/FunStuff/water-heater-museum-home.html</a><br></div><div class="gmail_extra"><br><div class="gmail_quote">On Sat, May 21, 2016 at 1:57 PM, Carmine Vasile <span dir="ltr"><<a href="mailto:gfx-ch@msn.com" target="_blank">gfx-ch@msn.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div><div dir="ltr">FYI<br><br><div><hr>Date: Thu, 19 May 2016 18:30:07 +0000<br>From: <a href="mailto:changetheworld@energystar.gov" target="_blank">changetheworld@energystar.gov</a><br>Subject: ENERGY STAR Product Promotions: Water Heaters<br>To: <a href="mailto:gfx-ch@msn.com" target="_blank">gfx-ch@msn.com</a><br><br>
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<p style="color:#00aeef;font-family:Arial,Helvetica,sans-serif;font-size:18px;font-weight:bold;text-decoration:none">
2016 ENERGY STAR Water Heaters Promotion:
<br>
Upgrade Now for Hot Savings</p>
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<p style="color:#808080;line-height:18px;font-family:Arial,Helvetica,sans-serif;font-size:13px;font-weight:normal;text-decoration:none;padding-right:8px">The ENERGY STAR team at EPA is excited to share our plans for the 2016 ENERGY STAR water heaters promotion: Upgrade Now for Hot Savings. Similar to last year, the goal is to reach consumers directly with the call-to-action to plan their replacement, before their old water heater fails, to avoid an emergency replacement and benefit from the big savings they can get from ENERGY STAR as well as available rebates. <br>
<br>
The promotion is scheduled to launch in early September, to reach consumers before Fall begins, and we encourage partners to join us by leveraging our broad set of consumer messaging and materials, including <a href="http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZm6vvtzjuScZ3sZbI-2FSeQE6rLuy75MdhNmxDURrQKTBQ-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaS5WdXc7LBDlLLbK8iR4c1X-2FxDh-2F7-2BjD4Smx3Y0ukSHyZVfWVywV293OADdMTsLHjVDHYZ9QBxV3-2Fq4Ur3Hm9iFfQ6-2B-2FGnkCaudGAslYyKhkJulRuEEV-2BCiJQ3hYEztTtsX-2FSJqojNlS-2FICSeWbIHdqUwZiKEeARcWZlrfHRwr4uv3qiCcgFLiq29zxz6NQeBsjW2oB5Fnf00mGQSRTADEFa-2Bh7IjtuKlZxhMrIRYzpsxnnoM-2FuLUNNRRcmo4dkBuPsqA8JSRwT-2FP6EqIGogsm-2BLPK-2BQP63io-2BlPX60PNVuG0Q-2FUdzlp3JVsBnq0jZuvaNLv8tP9Hwwff7hh5XwUciw-3D-3D" style="color:#00aeef" target="_blank"> promotional messaging and graphics, retail signing templates and a digital media kit</a> featuring social media messages and graphics, web widgets, and more, as detailed below.<br>
<br>
In addition to supporting your direct-to-consumer outreach efforts, we have also scheduled a Webinar to discuss how to reach and educate plumbers. Be sure to join us for that as well as our promotion as we fully leverage this HUGE energy-saving opportunity for consumers.
<br>
<br>
<span style="color:#00aeef;font-size:14px"><b>Retail Signing Templates</b></span>
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<br>
<span style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px">
Once again, EPA ENERGY STAR has worked with retailers of ENERGY STAR water heaters – specifically Sears and The Home Depot, to get pre-approval on in-store signs for implementation by utilities and other Energy Efficiency Program Sponsors (EEPS) regionally. You can download the <a href="http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZa8vZ2Nudz35PHwRTTVjO-2FghlYiVkO8NsHWim5Ox-2FTQueJJTZ4SEUjqLcj9-2BL4Ap-2FsZfX5lyonlA5Rxz8XdSK5ZOhisDUsHGvOPgT3Ses0Ig-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5Ba-2B-2BlF0bmsMzUvKHljCkVDRF8IG-2BKwzzNvwtqpcPRauAeC-2FRKvu1v-2FjaF7p3ojJHhs1-2Fzr5jFwCbYuJGEoJC7UCnsft9xEdQ87m91HeIw-2BPTX8rJHwST2wIszqln99-2BhdvuopKvDyz-2BG07UXdBNxSR6YI9HqJAGPALdwrRh-2FmjHQn-2FBuCP1KQb1KgOatpNvmYIotJ8ubPa6qttWVD7GHnm-2BKsiwETVPUWRWv4SRlQmDeq88SZgVez3SxgQCTjmy8aczPDE-2B-2Bm-2FmdjHJljWFXR8NAxPW3u31WilU4HCCEA0PoGz9RDnvaMk67PxuZYMicsj1pu-2B640jbfRSHDktY5YU3w-3D-3D" style="color:#00aeef" target="_blank">Sears template</a> or <a href="http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZa8vZ2Nudz35PHwRTTVjO-2FghlYiVkO8NsHWim5Ox-2FTQueJJTZ4SEUjqLcj9-2BL4Ap8g2nbqfxPHg3y8km8eHqPNIQm6fxOtB6lzmKlwRG-2Bn4A-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BanOWPAsouiFPXj-2Bw5zRvSbgv9IrA-2Boty-2BYvxtrgkOV0JL2l2AHpQ3QOSLKEGfSlcwgvf99o1Y3EVmimR8uJ1Nl4iOZwHe9VZmEFXbkysZ-2BEKpw9O72hBQ-2BMWoDxc3auzsrGvWuNe7fxWQTAzWpNAvRtq1uRwqAwdOVtxqR1DHb7W2-2FYQBqST53P72V5frImk1xdr-2B4BXZMk75C0swXIriDg08uESPgAMlg6UPGvkwZ4QD7lW7V8n9wIFuRp3vbhZN3jGBbpnx6vxkwe8ngbj3qdWgY8GdBhQDt1urd-2BRRpqtsUF8pKmKR8CII6ToCPQpF93vdqlgid-2Bvwu4CkDYN1Tg-3D-3D" style="color:#00aeef" target="_blank">The Home Depot template</a> now. We encourage you to take advantage of this high-profile, in-store marketing opportunity. Let us know if you have any questions by contacting your ICF Account Manager.
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<tr><td><p style="vertical-align:top;color:#808080;line-height:16px;font-family:Arial,Helvetica,sans-serif;font-size:15px;font-style:normal;padding-top:4px"><b>JOIN US FOR OUR UPCOMING WEBINAR</b> </p>
<p style="vertical-align:top;color:#808080;line-height:15px;font-family:Arial,Helvetica,sans-serif;font-size:11px;font-style:normal"><b><em>ENERGY STAR Water Heater Campaign 2016: How to Reach and Educate Plumbers to Increase Water Heater Incentive Program Participation</em></b></p>
<p style="vertical-align:top;color:#808080;line-height:15px;font-family:Arial,Helvetica,sans-serif;font-size:11px;font-style:normal"><b>Date and Time:</b> Monday, May 23, 2016 at 1:00 pm EDT
<br>
<br>Please <a href="http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTZOjxTT-2FpEP-2BP31P91j7e6fGHSAeUmMVzI-2BkzrecEmtDijs32XBWCTb6UdSLi1WpVq9-2FShGmgs8rQAMujVJNj-2Fs-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaxSRe0ru7x9xbLUHbsgaDBINP1uOHxyj31Jn-2FycF6otds7FEygkZ9wGhyzU2vfxd9Y38oi9tbOyhkUJ-2BTPy-2FJqtROUXuWH2d7S4tDWNVps44v-2FRnL1psuuRzNLSw7UmdB5m8GGKd6i-2Flri63FddeA5E0toYdXBP-2FvSiL06emayy9Dbz2C35lQe3s8S1mYKyawNUWXRR6WWLFfpF7cFmj2NJADcENO76rd-2FNfM9dWTjLQyN8TVR8Yk6ZTf7i-2FukrYkyioZ3Rxr4QEh9oFc5zvYUx2cm4zFU2rbzoRJqTHE2zzYaNLJpiBpYT2HxbujhkEvdBxFU1-2BNYxCrQRpamEUuww-3D-3D" style="color:00aeef" target="_blank">register here</a>.</p>
<p style="vertical-align:top;color:#808080;line-height:15px;font-family:Arial,Helvetica,sans-serif;font-size:11px;font-style:normal;padding-bottom:5px">During our last webinar, describing the upcoming 2016 ENERGY STAR water heater campaign, attendees expressed interest in learning more about contractor outreach. Plumbers, responsible for selecting and installing replacement water heaters, should be a key outreach target for water heater incentive program managers. Please join us for a webinar that will:</p>
<ul style="padding-left:20px">
<li style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:11px;line-height:15px">Update you on the 2016 ENERGY STAR water heater campaign, including the new tools and resources available to help you promote ENERGY STAR certified water heaters</li>
<li style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:11px;line-height:15px">Review the importance of plumbers in the water heater market chain</li>
<li style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:11px;line-height:15px">Provide two perspectives, one from New Jersey Natural Gas and another from CenterPoint Energy, on the best and most efficient means to reach and educate plumbers about incentives and efficient water heaters</li></ul>
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<span style="color:#00aeef;font-size:14px"><strong>Digital Media Kit</strong></span>
<span style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px">
<br>
<br>
You can also join the ENERGY STAR water heater promotion by leveraging our digital media kit throughout your digital media channels: Web site, social media—Facebook, Twitter, e-blasts, blogs, etc. Here’s how:
<br>
<br>
<b>Online:</b>
<br>Use easy-to-integrate <a href="http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZqkxQB-2F8sYk0LdOBTCrWKVx8Pzy-2B2-2FN-2FOf-2FfR8n7IN8zjyh-2FRVIndua5BhdA1Yxbo-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaniS28B9-2FavkUAHgwz0HnfKrya4EYfPOtVdb0lk3Z11Eb7r38-2Foxlz2Y86FvqZWKlD3mjgkY3rbjeIH4U-2Fg-2BiPjLp3zSe-2FudxdjphoBsQ8jIANVudd2b69y8uwrtekuZx2MUEnOFSaESDAbhboaccafyIyiiyfjh3ZgDaVjX2aNuH46saoYBMxeyLBsvmRi6f4FhKynwC5UJZw7vDJ7k20GOMumsXC5-2FsAR5NfxH-2FAKLf9ot6tpVt6s8roPwU7ctrnIN7LbkOUxWniaZC0h4SdjNi-2BfdEMXTcpcI4c2cd27FYiYuffXrUygSqftPRdzbRjBs28yWMPLo3UsdSBMu1JA-3D-3D" style="color:#00aeef" target="_blank">ENERGY STAR Water Heater Promotion Buttons/Widgets</a> to drive traffic to ENERGY STAR water heater educational content and your program offerings. These web buttons/widgets are small applications with a link to the water heater promotional page, where we will feature engaging water heater content along with your program information. If you are interested in having the water heater promotional page open up into a new tab or window so the user can check out the content and then return to your organization’s web page, see below for directions.
<br>
<br>
To have a link that opens in a new tab or window, you would need to set the target attribute to "_blank" Here’s an example:
<br>
<br>
<a href="<a href="http://email.energystar.gov/wf/click?upn=zpP4QF5nJTngmgx5G-2BPR5ZNlrFJkKP76xmeCzSZM5GA-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BatAxb0PFb2spQtCmYTtyhRmKh8B3v4w-2FboUu21iUrsKLv3Aa5clsur5UvG-2BDxTsNwyLtT73lw-2FkafAB-2FgLqnlNNY-2FTDTdVVGU-2B20UUyC9xPo6U5p7RV40o3v-2FYBfidSt8-2FIvQQo3lfByzagfzucxPyZP-2F0JUBUwdCnMNBjoQl2mtWY5fSkmrCJqsYAJHOMNBzreJW-2BI1RnIh69vFQGolZIgVFs4V50siBSIm-2Bn0T8J0icsrJdRef0xEKnB7yOngw4osHNXvy-2FlDPuuOILQFxJZ-2FpixCmAoxKWaufEWpNUFznv7Q-2BxYdQ-2Bv3wIonzgAq1xTn6W4Y5l5HzZXhiugOj-2BJQ-3D-3D" style="color:#00aeef" target="_blank">http://www.w3schools.com</a> target="_blank">Visit W3Schools.com!</a>
<br>
<br>
More information is also available here:
<ul>
<li style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px"><a href="http://email.energystar.gov/wf/click?upn=5j9S5LE-2FS2R-2F8up2RwdVqdjSxxs3ilFi9K-2FXd7WaieL6sDfbrERMyeNR7yHCbryde1UQPuirmpnr7vO4NDWMP8CzG7m5D1Qj3CA2Qd-2BAhbY-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5Bate47ZgtdDBXt-2FHbr1GZV7PayhdM7JH3G8um-2FTIKu83MbdhLQ-2F6bckFAfxhE5bv-2FTwFPntpHV2kCMguNUe8l7q-2BisC8gqmwkCndnNSaxle0LsbYjTrBIRTjchapbWqZLn20MatELkh4Gi9Yil8lFspvKUBXE7Ee2brBiCjgMeIbGK9xKD32x6DjXOh-2Fb5AiXiNibhfkGAA9dovYV7UISNaw4pkraomID2JOlOaM0OHLMPg-2BAsz7cGtCYk7EdSBJa2wF8l0kpBVwZoBsgtDRZYofHuo3efw-2BasUTlEOAq055QeEHflUcIYTTg-2Bk-2FuDjrHDLMQnKZlJo77CoO5-2FE3zCYQ-3D-3D" style="color:#00aeef" target="_blank">http://stackoverflow.com/questions/15551779/open-link-in-new-tab</a></li>
<li style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px"><a href="http://email.energystar.gov/wf/click?upn=zpP4QF5nJTngmgx5G-2BPR5ZNlrFJkKP76xmeCzSZM5GDM5faRZQQme3SIgs8X2ORp0GrUZTppZQKlxMC-2Fl5bH0isvUez7NKPbSHjMVEI64QQ-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaPh-2FqnSslA3xPDJTyfo9BEbWWUS7SfKb39844SxU4ivKwTag-2BCx2p3SuGWp3Ep39t8VXY4CMpYseP4ipgSAquWNN5wl0oiaQsYkC-2Fj2PM-2FwY89YTKkdmV8RXSpku-2BekePe7kEdjK8GNVbrYg2Zz7pfvMhGMM-2FiiavA5Hg4E38BoFi9wxW4g1QXdbtndeUoHQuipdNbedwC06oaGDGAjl2SoVvr-2Fd9AakIJc0cit5m2iaEo6vMFYiD1z2HoppeIwZa-2Bmr6G4RM0CuzDrRucaCH8WsN7erHp2p3C9Q5tety84NNakNWu69W9HflQ4DATGGgGsxFhRh25KdMWqInfdMZkQ-3D-3D" style="color:#00aeef" target="_blank">http://www.w3schools.com/tags/tryit.asp?filename=tryhtml_link_target</a></li></ul>
<span style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px">Also available to integrate on your Web pages are <a href="http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZqkxQB-2F8sYk0LdOBTCrWKVx8Pzy-2B2-2FN-2FOf-2FfR8n7IN8zjyh-2FRVIndua5BhdA1Yxbo-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5Bao8so5JWQIpzRziT3eSrGe3ZrS-2FFo8-2FXzT8FQbZxvbd3oPzwt2xx32Ykul9dU6vmfkNBpb5TnLdmrCIdMYQJJJtSvJZM4W6oFw3lP12iwFCYhL0mTa0n99dS9NKt8w-2BE6vejfpWr1kQORTlixav8Sv1gPlE70XE-2FIYyvlm161FkT4E4AWOw87J2emMV9Zb0QF5E4Tj50Lm-2FuTDk6uDPQX5JQ0fPXJHhmsPoL30BdPOLGQBtzfPjvY0NWVEBvFU-2BJwKFlswF2Gehrr1N72FEpmC3Aix153yJqwarE0SVlammIwoFVCMvNx9gDeEoLLjHXz26qNAXMzMLWnETgddpKHWQ-3D-3D" style="color:#00aeef" target="_blank">Water Heater Educational Widgets</a> (a small application featuring the energy-saving and environmental benefits of certified water heaters). These widgets are evergreen and can be used throughout the year to support your water heater promotional efforts.
<br>
<br>
<strong>Water Heater Ask the Expert Video, Infographics and Social Media Messages:</strong></span>
<br>
<span style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px">EPA has developed several digital assets to support your water heater outreach, including an <a href="http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTYY1NlqcvgeJKvjIVGrhinBLQdZ6UyV4TgEXmQFNHvwQzzZevRq5f2gBTtfS9dYLBg-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5Baopv0rZWMuxBsY1St4wjtyMi7cx97bww8b9Gsz8OPm2FxR93pvXOcG0Rgf0JtPbhNX660m7Gym5eKuqbV7Vyg28GUhjJYfSh5zX7D5vD-2FwYNlyWPbTLaYOjNOzVYPyfHM9sSDvAQg7efJA2ys-2B1f2jGonALQGPLN8Te84AF6x-2F1FWqVdR-2FEnsIFFuMbTjv-2FrVyFItSMDuW64nvTkysivXIrOmNQDcGZ-2F3Y4ri-2BZCGF4RrpczP7S8hHAyZskr-2FfE09Sfyyav7Q8juYMWq7TV6O7zKUrC7kUvbkCch-2F5vDRCt0hOKCwBBT7HNiFcCMwN74PfzPNHy1ilKnClxYBcczgiA-3D-3D" style="color:#00aeef" target="_blank">Ask the Expert educational video</a> and an engaging <a href="http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZa8vZ2Nudz35PHwRTTVjO-2FghlYiVkO8NsHWim5Ox-2FTQg3rxHiUKbV1UF9dngXAIZJLxNUjsBzdcvcsm7MqBgad-2BQQxmqOJVcBTOtgSYntP3w-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaHPbDr4345evLFfkuvpa5ovFsqBdOURnIFyhA-2BW2qLsCA-2FAm1aFMsCy2zSCcaqCiubiYMT-2FeUQYxgJHdnSGIi1ruFv-2BYUWPaYSopL91Zt6r6O1yCUWCtm50wkqizw9mgbPBsxKJ3gZ-2B2yw2SmY4aNasytRkSxapV5-2BUqy7YnbQ1jRJ-2Bwq0ol35dO-2BDSqTINU7B2DRH07sA9ZsWbHsPKAoaI3cDM3FYPG-2BaFHAxh0IKOqD-2BNeYOqGRWp1x-2FfPtQQOVhDFhtlUQoqq6AZ99w2dZm1zFIZvgvsiZj4IzduIcLIJMxgnpy-2FNz9Oh5iT9dL5jtIRWN6W8u24qdZOHDHvbtiw-3D-3D" style="color:#00aeef" target="_blank">infographic</a>. Check them out and promote them online and through social media. We also have <a href="http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZa8vZ2Nudz35PHwRTTVjO-2FghlYiVkO8NsHWim5Ox-2FTQueJJTZ4SEUjqLcj9-2BL4Ap-2BBrGMNvO-2Bat-2BcjSTtPMysJWbPmwf3iAFyh9ZwbYnVRSTYOy70j-2B0Nr1IJXtJdp8VQ-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaTYdmBSMVqmU0FHmrJw-2Fb8pwmpjyiWRcAPrv7usF6D79jvCsEw5Sal-2FIZgTLUNNe6ozW86u5CdzUeP7j040HGZq4VvoHa0lUGRD5RdwoXGq8S-2F6uB3G0vQMbzN-2F1RSnYTnKkQ4ZOgdmXc3FgnqLZHM0akdP-2BZZi1z80ncCk8epWNkcRLyAKlbPM2RSIp3J0iK4wPXtqQWJ-2FumJlbaD5JXeiZv3K8VUO4lL5RCENyWdWg7Ojjfct86OiiO7AOyrihA7SKBcqOCTfs2Lr5-2Fs9l4ZkJxcQKUTONjcCEsWeYE0GeMWobaB3ZB3plwddFVUGzA3U1C0dWg1ydArzuA4KafbA-3D-3D" style="color:#00aeef" target="_blank">social media messages</a> for you to use with the video and graphic assets on Facebook and Twitter and other social media platforms to spread the word about rebates and other money-saving and environmental benefits of ENERGY STAR water heaters. When creating your social media please tag ENERGY STAR and incorporate the keyword “water heater.” This will help us track partner social media activity.
<br>
<br>
<b>E-Marketing:</b>
<br>
Incorporate <a href="http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZa8vZ2Nudz35PHwRTTVjO-2FghlYiVkO8NsHWim5Ox-2FTQh3E34-2FOT4QZOht9m0PX8HMjDRHh2HNl9I1NgFFeWkCFKIBXBgBT50MMTqq7exYH3iy9Hka1QNst9bjouDVRr244gfvSCqrq6ug-2BdIOGl2EccZlEMygOBYXs6zKgO2-2FdtQ-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5Ba20N0CWZG3jLQqK7Ii8KE1-2BgZ2WC4IN1rCeeyB6zc-2B6ZCbZJcV9lwi5K0zeyhl1qm3Rmh9kw51esS-2FXSO-2F2hCk6fzRe5jzSmCqqm1dSN-2Brdjkw7HOMspQekjov3zS5XbjItF6NpgY344b-2BTxlo3wD46Ah4GqGL0E8-2FDDSXCmscHsYQDsT0ib1kJotUX9vwVfjANLfp5SOw7jsUa8ohnhA37LxwI9NozzWYTNMDJlCmDwWDQpm-2B7QTnW3MJZPuWMaHF4JpgEDXRsGe17KWat96EdClVLWQXrWiukAxDkUzEqvYH4HMdpvF2uf9IZkH5z3GyqEP-2FKEEE3tZH7rkB1Czeg-3D-3D" style="color:#00aeef" target="_blank">ENERGY STAR Water Heater Promotional Messaging</a> in blogs, e-blasts, and/or consumer newsletters featuring opportunities and benefits of a new ENERGY STAR water heater.
All digital media participants will be featured on the <a href="http://energystar.gov/waterheaters" target="_blank">energystar.gov/waterheaters</a> promotional page with a link to your promotions/incentives. Please provide an electronic file of your logo along with a web address for linking to your website by <b>August 1</b> for inclusion in the promotion.
<br>
<br>
<span style="color:#00aeef;font-size:14px"><strong>Water Heater Promotion Media Plan</strong></span>
<br>
<br>
<span style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px">EPA has a strong media mix planned to support the ENERGY STAR water heater promotion, including national media as well as geo-targeted media to regions with a high concentration of old water heaters combined with rebate offerings. Highlights include:
<ul>
<li style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px"><b>National Media Partnerships</b></li>
<ul>
<li style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px">This Old House and Bob Vila: EPA is partnering with these two popular media channels to promote both the benefits of ENERGY STAR water heaters and combat some of the market barriers to consumers choosing high efficiency water heaters – particularly heat pump water heaters – by showcasing an install with This Old House (guaranteed 886,000 impressions) and building upon past success with Bob Vila, to do a two-series post about water heaters, e.g., “How to Choose a New Water Heater” and “Everything You’ve Wanted to Ask a Contractor about Heat Pump Water Heaters” with a potential reach of more than 1.2 million.</li></ul>
<li style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px"><b>Geo-targeted Outreach</b></li>
<ul>
<li style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px">Paid general search and Google Display Network ads – Targeting consumers who are experiencing problems with their water heaters, but are not in a panic replacement mode yet.</li>
<li style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px">YouTube Pre-Roll – Geo-targeted pre-roll placements promoting Ask the Expert video</li></ul>
</ul>
<span style="color:rgb(119,119,119);font-family:Arial,Helvetica,sans-serif;font-size:13px;line-height:20px">
Visit <a href="http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZm6vvtzjuScZ3sZbI-2FSeQE6rLuy75MdhNmxDURrQKTBQ-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5Bah8XAlGkkcJjXcql9tFeiH7jUkG29F5RfWI5Hg6zRI-2FIH4LSSwMbFEgEkuPqrgY6z2m-2FQXSH1yKrV-2BFc-2Bbc9R1sefFwgB5I0cs93tBcbgqZsKXe3dkL1R9Zk79wKRV9uhChWTt3OVifkmtPVrJCTAm7ja8rhqGYzpeqXDrax5yQhNLWY1qzEpsz2a7AfRcy7ma4sI0iHI0bD6UCXZIaZdkNeTGpgk4vNvd5eYR-2FIFnmOvQpAo8Ah5HAmGBSINwy4bkKijlqtj-2BlS4JKMQ4p7fjxlYWImlZBLRNj0bMfZxRFUyizhgF6zTv9UtD5wY26v5y3STwm58rkgEFBl-2B7stNbg-3D-3D" style="color:00aeef" target="_blank">www.energystar.gov/marketing_materials</a> for access to all these exciting marketing materials to support your ENERGY STAR water heater promotion. Please contact your ICF Account Manager if you are an EEPS partner or Mark Michalski at<a href="mailto:+Mark.Michalski@cadmusgroup.com" style="color:00aeef" target="_blank"> Mark.Michalski@cadmusgroup.com</a> if you are a water heater manufacturer or retailer with any questions you may have. We look forward to working with you!
<br>
<br>
<span style="color:#00aeef;font-size:14px"><strong>"Welcome to Fall" Twitter Party</strong></span>
<br>
<br>
To supplement the overall ENERGY STAR media plan, EPA is planning to promote ENERGY STAR water heaters as part of a Welcome to Fall Twitter party. Water Heater manufacturers and Energy Efficiency Program Sponsors with water heater programs will be encouraged to attend and to promote the party among your social media followers. We will have trivia questions about water heaters and showcase our educational materials, along with other fall tips. Please contact Lily Rau at <a href="mailto:+changetheworld@cadmusgroup.com" style="color:#00aeef" target="_blank">changetheworld@cadmusgroup.com</a> if you are interested in attending. Details on the date and time will be provided closer to the promotional launch.
<br>
<br>
Thank you for support in this year’s room air conditioner promotion. Please contact <a href="mailto:changetheworld@cadmusgroup.com" style="color:#00aeef" target="_blank">changetheworld@cadmusgroup.com</a> if you have any questions.
<br>
<br>
Jill Vohr
<br>
Consumer Marketing
<br>
ENERGY STAR Products
<br>
U.S. Environmental Protection Agency
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<p style="line-height:15px;font-family:Arial,Helvetica,sans-serif;color:rgb(255,255,255);font-size:11px;font-weight:normal;text-decoration:none">
ENERGY STAR® is the simple choice for energy efficiency. For more
than 20 years, people across America have looked to EPA’s ENERGY STAR
program for guidance on saving energy, saving money, and protecting the
environment. Behind each blue label is a product, building, or home that
is independently certified to use less energy and cause fewer of the
emissions that contribute to climate change. Visit <a href="http://email.energystar.gov/wf/click?upn=Dl-2F-2Bbt5L9DIdXvbPPqT8S1nIambwspWT1iIsIzF30r4JVAjs12C-2FzqX6klOvO4nX_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BalulOcJvYoHkFADdeNWdy6AHwtdQW1Qa6x9fhkIIUtWsHqRVyop1mzkQ4kJl2ZFZq-2BZdjwZi47a1PK-2FeMTqRFJay3QGLVDXUkJ-2BQT-2FZW1GaMG3jOBztpuH9vu6f9YA9m6Yxps4Yd8N0y6q-2Fmy6s-2B-2FwFDcjWN1pPWS1SeE6g2xZbKUz46pFY-2Bq9NphEMutj0Pe5J9BhcRzJCFhsdGfbKis6cL-2B4Uo3QHZWm2DEBlUpgI-2Ft-2BBh3WkrhRlmSEy7hzXV-2BDobOFBe7Rj94mvJ-2FE4sDWCQdNWHnEPxf50p-2FbKdphZO0CCUEJYo17CZzN2xA1J6me-2Bkru47hZoOUHJ9YbBngLg-3D-3D" name="m_70906420270233054_www_energystar_gov_1" style="color:rgb(255,255,255);font-weight:bold" target="_blank">energystar.gov/changetheworld</a> today and tell all your friends!</p>
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<span style="font-family:arial,helvetica,sans-serif"><span style="font-size:11px"><span style="color:#808080">This message was sent to you on behalf of ENERGY STAR. Each ENERGY STAR partner organization must have at least one primary contact receiving e-mail to confirm partnership. If you are no longer working on ENERGY STAR, and wish to be removed as a contact, please update your contact status in your </span><a style="color:#00aeef" href="http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxbFPkmFN1ycDzjUDgAL2ZuIiI5H9skZWw8sG2biO-2FVF-2BpCLcrqQvien8g-2Fq8oT73ZM-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaPnEwwAeJ9-2Bhlu7bzjhFWBGbfgQzkQWOK2hIqZZs2DpJAhkAmIELV40Ch26SW9ytN8VQ1Scx64voaAjdtgIeEJmEZRJj968MLVIbnlA6QWjIEw13TUKl4o2Gg0nUFatneSkSBsSIvKaRWwjOlj4got4fH2qHmpKjkbmhAYLWRTyz2w-2B6uTJaXMO2ZTSvfZ6DzmzCU8dJR5fasgEJ3zGyBZck2KbFKdTZY-2BrjUDoDv5QSo-2BOvqdSyvMsnbzy-2F7QZd5v6hXZ3td3TqdHX02PydBSaObGd1g7vqNBuAozRypFWaBdkR-2B6mHgaeHabHSqWLm0yRMFoKJCG9X1koo-2BCKk9YA-3D-3D" target="_blank"><span style="color:#808080"><u>MESA</u></span></a><span style="color:#808080"> account. If you are not a partner organization and wish to opt out of receiving e-mails, you may call the ENERGY STAR Hotline at <a href="tel:1-888-782-7937" value="+18887827937" target="_blank">1-888-782-7937</a> and request to have your mass mail settings changed. Unsubscribing </span><a style="color:#00aeef"><span style="color:#808080"><u>here</u></span></a><span style="color:#808080"> means that you will no longer receive program-wide or product-specific e-mails from ENERGY STAR.</span></span></span></p>
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