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</o:shapelayout></xml><![endif]--></head><body lang=EN-CA link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Dear Richard<o:p></o:p></span></p><div><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>></span>Really, where are you going with this approach ? <o:p></o:p></p></div><div><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>I deal daily with two groups of people trying to serve a third group. They are (1) the funders, programme writes who want to spend money helpfully and effectively and responsibly; (2) the technicians and inventors and lab people who look deep into the science of measuring things, and what is inside those things and how they affect the general public. Group (3) are the users, misusers, developers and casual improvers and destroyers of the technologies and techniques that inevitably occur when people use cooking technologies (including the software).<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The interactions between these three groups makes stoves and cooking and heating a very complex world. There other ways to divide the whole group (the participating universe) but let’s say there are three.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>They have quite different (and shifting) objectives. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>There are two groups who are largely and notably missing from the stove community: professional marketing organisations doing what they normally do, and social scientists like social anthropologists. Professional product developers (industrial designers) were notably missing for decades and that is not the case anymore. There are at least some involved.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The professionalization of the stove community creates stresses with the old enthusiast guard but that is to be expected. When stovers start to understand how to codify and explain the interactions between these major groups, we will start to get more systematic progress and, all things considered, better products.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The feedbacks that dominate ‘normal’ product development and manufacturing will change the scene a great deal. Prof Prasad (Eindhoven) wrote about this process – one of the earliest to set out what he felt was a stove development process. Simplified versions of this are also available as people tried to mediate between the universities and the enthusiasts.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The article linked looks at the whole set of interactions as a single process and is one way to think about the way multiple, complex sets of interactions can be managed or perhaps it is better to say, observed and handled.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Usually, upon realising how complex stoves, cooking, product development and roll-out programmes actually are, the three groups circle the wagons and one of them takes control of the whole project. Well, OK….it is an option…but it is not really how to deal with complex interactions.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>To it indicates why PhD’s in Engineering are doctors of philosophy.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Regards<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Crispin<o:p></o:p></span></p></div></div></body></html>