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</o:shapelayout></xml><![endif]--></head><body bgcolor=white lang=EN-CA link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US'>Dear Kirk and All<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US'>Well said, Xavier. There are different forms of negation. One that the stove community in general should accept is that the evaluations made about what constitutes ‘better’ has been wonky for a long time. This goes beyond the technical errors and misconceptions that underlie the ‘advantages’ of various stoves. One of the reason why we do not have a chorus of sociologists and anthropologists telling is how we keep getting the design process backwards, is because we don’t listen to that kind of feedback. So they go somewhere else to have the conversation. This should be reversed. We should invite their input.<o:p></o:p></span></p><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>there still exist<span style='color:#1F497D'>s</span> a gap between the efforts in the stove sector and the user adoption<o:p></o:p></li></ul><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>This is sort of true, in that there is a formal stove sector and they are doing fine, thank you very much. It is the crowd dealing with the poor and mostly forgotten that is having trouble getting their ideas (inventions, fantasies) adopted. There are good reasons why BP and Shell and Philips came into the stove sector. It represents a large commercial opportunity.<o:p></o:p></span></p><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1'>this gap is due, I believe, to putting the focus on the clean aspects of the technology at the detriment of the usability of the stoves, that users value most. I am not saying that making clean stoves is not important, because it is capital, but usability shouldn't be forgotten in the process.<o:p></o:p></li></ul><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>This is where the missing participants is most keenly felt. I once commented at an ETHOS meeting that there were no marketing people in the room, none. Marketing people tell us that thing won’t sell because of a, b and c. We know that if we just get a chance to show off the technology people will beat a path to our door(s). Stove dissemination needs a dose of reality provided by the professional marketers.<o:p></o:p></span></p><p><span style='color:#1F497D'>></span><i>'There is no success so far so stop already' seems to be a strong sympathy</i><i><span style='color:#1F497D'><o:p></o:p></span></i></p><p><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>There have been a lot of successes so far and for the strangest of reasons, many of them are not talked about. We talk about fads like gasifiers and charcoal making stoves most of the time. Believe it or not, most cooks don’t give a hoot about either and don’t even want to learn the terms. They are tired of two things, mainly: stoves that can’t cook because they are not powerful enough and stoves that require more fuel processing time or effort. It is rare that a new owner accepts to do more work in fuel preparation. I have a great example of it being accepted and will send it in under a separate subject. The benefit has to be really large to overcome the laziness quotient (is that fair?)<o:p></o:p></span></p><p><span style='color:#1F497D'>></span>As I said, what is happening now is really exciting, and the above conclusions should only galvanize us and make us intensify efforts.<o:p></o:p></p><p><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Agreed. The spark of truth comes from the clash of differing opinions.<o:p></o:p></span></p><p><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Crispin<o:p></o:p></span></p><p><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'><o:p> </o:p></span></p></div></body></html>