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<title>New York Times: Toxic Smoke Is Africa’s Quiet Killer. An Entrepreneur Says His Fix Can Make a Fortune</title>
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<p class="MsoNormal">Tom,<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Thanks for providing the ENTIRE NYT article about Inyenyeri and Eric Reynolds in Rwanda.
<o:p></o:p></p>
<p class="MsoNormal"><a href="https://www.nytimes.com/2018/12/06/business/rwanda-charcoal-pellet-stoves-.html?utm_source=Inyenyeri&utm_campaign=944b22e74f-EMAIL_CAMPAIGN_2018_03_28_COPY_01&utm_medium=email&utm_term=0_9d75a672b9-944b22e74f-16030025">https://www.nytimes.com/2018/12/06/business/rwanda-charcoal-pellet-stoves-.html?utm_source=Inyenyeri&utm_campaign=944b22e74f-EMAIL_CAMPAIGN_2018_03_28_COPY_01&utm_medium=email&utm_term=0_9d75a672b9-944b22e74f-16030025</a>
<o:p></o:p></p>
<p class="MsoNormal">The first posting about this was “<snipped>” at about the middle. A big difference is that the second half contains more info about Eric Reynolds and is more about helping people than the first half that seems to emphasize personal gain,
including in the title “... His Fix Can Make a Fortune.”<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Let’s give credit to Eric for his efforts. Certainly the Inyenyeri story is a success story for TLUD gasifier cookstoves, and a boost to all who are working with TLUD stoves and pellet fuels. The Mimi Moto is a very good FA (fan assisted,
forced air) TLUD, and consistent usage by about 5000 families clearly supports the claims that poor people adapt to and adopt TLUD stoves. In this case, TLUD-FA with pellet fuel. I hope he reaches his interim goal of 100,000 TLUDs, and then onward to millions.
The world market could use a couple hundred-million TLUD stoves! This will be mentioned at ETHOS 2019 and then the next week at the TLUD Summit at Aprovecho.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">When a good business model is based on stove usage by very poor people, I hope that those stove users, or their communities, could become at least partial owners of the associated income streams, whether by sales of fuels or carbon credits
or local job creation. <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Paul<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<div>
<p class="MsoNormal">Doc / Dr TLUD / Paul S. Anderson, PhD<o:p></o:p></p>
<p class="MsoNormal">Exec. Dir. of Juntos Energy Solutions NFP<o:p></o:p></p>
<p class="MsoNormal">Email: <a href="mailto:psanders@ilstu.edu"><span style="color:#0563C1">psanders@ilstu.edu</span></a> Skype: paultlud<o:p></o:p></p>
<p class="MsoNormal">Phone: Office: 309-452-7072 Mobile: 309-531-4434<o:p></o:p></p>
<p class="MsoNormal">Website: <a href="http://www.drtlud.com"><span style="color:#0563C1">www.drtlud.com</span></a>
<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><b>From:</b> Stoves <stoves-bounces@lists.bioenergylists.org>
<b>On Behalf Of </b>tmiles@trmiles.com<br>
<b>Sent:</b> Wednesday, December 12, 2018 1:46 PM<br>
<b>To:</b> 'Discussion of biomass cooking stoves' <stoves@lists.bioenergylists.org><br>
<b>Subject:</b> [Stoves] FW: New York Times: Toxic Smoke Is Africa’s Quiet Killer. An Entrepreneur Says His Fix Can Make a Fortune<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><b>From:</b> Inyenyeri <<a href="mailto:info@inyenyeri.com">info@inyenyeri.com</a>>
<br>
<b>Sent:</b> Wednesday, December 12, 2018 11:13 AM<br>
<b>To:</b> <a href="mailto:info@biochar-international.org">info@biochar-international.org</a><br>
<b>Subject:</b> New York Times: Toxic Smoke Is Africa’s Quiet Killer. An Entrepreneur Says His Fix Can Make a Fortune<o:p></o:p></p>
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<p class="MsoNormal" style="line-height:150%"><strong><span style="font-size:13.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black">The
</span></strong><em><b><span style="font-size:13.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black">New York Times
</span></b></em><strong><span style="font-size:13.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black">has just published a major profile story about Inyenyeri!
</span></strong><span style="font-size:13.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black">The article, which takes up almost three full pages in print, was the cover story of the December 9th Sunday Business Section.
<strong><span style="font-family:"Arial",sans-serif"><a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=2ea5cc3cac&e=8ae6785286" target="_blank"><span style="color:#00ADD8;font-weight:normal">You can read the full story
here. </span></a></span></strong></span><span style="font-size:12.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:white"><o:p></o:p></span></p>
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</span><b><span style="font-size:13.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black"><img border="0" width="232" height="35" style="width:2.4166in;height:.3645in" id="_x0000_i1026" src="https://gallery.mailchimp.com/d311672b6454d8e46857e4e76/images/221d5732-e9d9-46b3-b43d-4d80130742be.png"></span></b><span style="font-size:12.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:gray"><o:p></o:p></span></p>
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</span></strong><em><b><span style="font-size:15.0pt;line-height:150%;font-family:"Arial",sans-serif;color:black">"the demand for Inyenyeri’s product appears overwhelming"</span></b></em><strong><span style="font-size:15.0pt;line-height:150%;font-family:"Arial",sans-serif;color:black"> </span></strong><span style="font-size:12.0pt;line-height:150%;font-family:"Arial",sans-serif;color:black"><br>
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This story explores our CEO/founder Eric Reynolds' journey from making outdoor gear to taking on clean cooking. It also highlights our positive impact on public health, the environment, and the wallets of our customers. A sample:</span><span style="font-size:12.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:gray">
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<em><span style="font-size:10.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black"> </span></em><span style="font-size:10.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black"> "Inyenyeri is betting that it can give away stoves and
make money by charging people for fuel. If it succeeds, it vows to deliver virtues that go well beyond the bottom line.<br>
The forests would be spared, because making wood pellets requires far fewer trees than wood fires and charcoal. Customers would gain a reprieve from ailments related to smoke from cooking, including cataracts, heart disease and respiratory ailments that,
in many countries, kill more people than malaria, H.I.V. and tuberculosis combined. Worldwide, close to 4 million people die prematurely each year from ailments linked to air pollution from cooking, according to the World Health Organization.<br>
Rwandans in rural areas — and, eventually, across Africa and South Asia — would be freed from the time-sucking drudgery of having to look for wood. People in cities, who rely on charcoal, could switch to cheaper wood pellets, using the savings to buy health
care, food and school uniforms."<br>
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The story also details our current efforts to raise investment funding, so we can continue to scale our impact and spread to other countries.
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This article is one of the largest media stories about the clean cooking sector in years, and we're both incredibly excited and humbled to be the subject of it. It is a testament to the work of
<a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=f549315c1e&e=8ae6785286" target="_blank">
<span style="color:#00ADD8">our entire team</span></a>, and the strength of our value proposition.<br>
<img border="0" width="600" height="400" style="width:6.25in;height:4.1666in" id="_x0000_i1030" src="https://gallery.mailchimp.com/d311672b6454d8e46857e4e76/images/3f2b3b0c-714c-4c7c-b1ae-f22bf8466581.jpg"><br>
<a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=def42c7ed1&e=8ae6785286" target="_blank"><span style="color:#00ADD8">The online version contains 13 beautiful images and two brief videos,</span></a> and since it's been
published we've been hearing from people all over world. We want to hear from more, so please share the link on social media and tag us when you do; our Twitter handle is
<a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=a91026f0fc&e=8ae6785286" target="_blank">
<span style="color:#00ADD8">@inyenyeri,</span></a> and our Facebook address is <a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=f5320e55c6&e=8ae6785286" target="_blank">
<span style="color:#00ADD8">https://www.facebook.com/Inyenyeri/</span></a><br>
<img border="0" width="600" height="400" style="width:6.25in;height:4.1666in" id="_x0000_i1031" src="https://gallery.mailchimp.com/d311672b6454d8e46857e4e76/images/8ca418cd-ab9b-4791-a322-98ec726392b7.jpg"><br>
The story ends with a quote from CEO Eric Reynolds that speaks for all of us, and our belief that a fuels based approach is the correct way to scale a clean cooking solution that reaches every home.<br>
<br>
<em><span style="font-family:"Arial",sans-serif">“This business model will happen,” he says. “If it’s not Inyenyeri that’s the first mover, then it will be someone else who learns from our mistakes and does it better. It’s too big of an opportunity.”</span></em></span><span style="font-size:12.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:gray"><br>
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<p class="MsoNormal" align="right" style="text-align:right;line-height:150%"><span style="font-size:10.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black">All photo credits:
<span class="css-vuqh7u">Diana Zeyneb Alhindawi for The New York Times</span></span><span style="font-size:12.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:gray"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center;line-height:150%"><strong><span style="font-size:18.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:black">More Media Coverage Of Inyenyeri</span></strong><span style="font-size:12.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:gray"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:black">The story in the New York Times was one of three about Inyenyeri in recent weeks. On December 2nd, pioneering impact
and energy journalist Marc Gunther followed up <a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=d3f4fda687&e=8ae6785286" target="_blank">
<span style="color:#00ADD8">his previous article about us </span></a>with <a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=7e16f771d5&e=8ae6785286" target="_blank">
<span style="color:#00ADD8">a deeper dive into our business model and approach</span></a>--it's really worth reading. <br>
<a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=cf60efb055&e=8ae6785286" target="_blank">
<span style="color:#00ADD8;text-decoration:none"><img border="0" width="578" height="157" style="width:6.0208in;height:1.6354in" id="_x0000_i1032" src="https://gallery.mailchimp.com/d311672b6454d8e46857e4e76/images/ad6c89ba-dbe6-4a8d-9b48-cf9a563b19cf.png"></span></a><br>
</span><span style="font-size:10.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black">The story explores how Inyenyeri is taking a fuels-based approach, and is working to create a utility company for the developing world.<br>
"He thinks of Inyenyeri as a utility company that will require capital to scale up, after which it will profit by selling cooking fuel to millions of customers. “Instead of pipes in the ground, it’s stoves on the counter,” Reynolds explains. “That’s our
infrastructure.” "</span><span style="font-size:12.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:gray"><br>
<img border="0" width="300" height="247" style="width:3.125in;height:2.5729in" id="_x0000_i1033" src="https://gallery.mailchimp.com/d311672b6454d8e46857e4e76/images/5ab2f836-18c7-4e9d-840f-034bc0e9cfe7.jpg"><br>
</span><span style="font-size:10.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black">This kind of approach has been gaining broader recognition as one that can scale and achieve real impact on the Sustainable Development Goals, including energy
access.<br>
"Rachel Kyte, a former World Bank executive who leads a UN initiative called Sustainable Energy for All, says: “We need to be supporting 100 Inyenyeri’s." <br>
<img border="0" width="480" height="640" style="width:5.0in;height:6.6666in" id="_x0000_i1034" src="https://gallery.mailchimp.com/d311672b6454d8e46857e4e76/images/33754140-a1a8-4622-96e3-62a61de481af.jpg"><br>
The story also notes Inyenyeri's strong commitment to local investment.<br>
"Inyenyeri also wants to bring on local investors. Reynolds won’t go into detail but the new investors could include Rwandan companies, wealthy individuals or even the government. “The company should be locally owned,” he says. He sees Rwanda as the test
case to prove the business model, which can then be franchised to the rest of Africa, again, in partnership with local owners."</span><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:black"><br>
<br>
The Marc Gunther story was preceded a week earlier by <a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=9e597d8f9d&e=8ae6785286" target="_blank">
<span style="color:#00ADD8">a story in <em><span style="font-family:"Helvetica",sans-serif">Impact Investing Exchange</span></em>,</span></a><br>
<a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=5c16a853f0&e=8ae6785286">
<span style="color:#00ADD8;text-decoration:none"><img border="0" width="600" height="129" style="width:6.25in;height:1.3437in" id="_x0000_i1035" src="https://gallery.mailchimp.com/d311672b6454d8e46857e4e76/images/1005e8b2-d605-4d9a-8107-4f7517ca8ea1.png"></span></a><br>
</span><span style="font-size:10.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black">which contained a great summary of our approach, encapulated in a<a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=9afc00f03e&e=8ae6785286" target="_blank"><span style="color:#00ADD8">
recent article by Dr. Kevin Starr called "Somebody's Gotta Get Rich."</span></a><br>
“I thought there was a magic stove—there’s not,”[ Reynolds] said. “I found a landscape of two thousand failures in 40 years.” Reynolds has grown dismissive of clean cooking pilot projects funded by governments and philanthropies. “Businesses scale,” he
said. “Philanthropy and government don’t.”</span><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:black"><br>
<br>
We really appreciate opportunities to tell our story to new audiences. Do you know a journalist interested in public health, climate change, or womens/girls issues? Have them
<a href="mailto:tom.price@inyenyeri.com" target="_blank"><span style="color:#00ADD8">get in touch</span></a>, we've got a great story for them.
</span><span style="font-size:12.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:gray"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center;line-height:150%"><strong><span style="font-size:18.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:black">Rwanda Minister of Infrastructure and CEO of Rwanda Energy Group visit Inyenyeri
pellet plant, discuss plans to scale to 1 million homes by 2024</span></strong><span style="font-size:12.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:gray"><br>
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<p class="MsoNormal" style="line-height:150%"><span style="font-size:10.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black">Last week the Honorable Minister of Infrastructure Claver Gatete and CEO of Rwanda Energy Group Ron Weiss visited our pellet
plant in Gisenyi, to continue conversations about how to speed adoption of the Inyenyeri Fuel+Stove system. <br>
<img border="0" width="600" height="404" style="width:6.25in;height:4.2083in" id="_x0000_i1036" src="https://gallery.mailchimp.com/d311672b6454d8e46857e4e76/images/919204e4-6fe6-4f84-a87b-3ee72d276df8.png"></span><span style="font-size:12.0pt;line-height:150%;font-family:"Arial",sans-serif;color:gray"><br>
</span><span style="font-size:7.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black"> Inyenyeri's Sandrine Karenzi (left) and Faridi Karume ( 2nd right) share a light moment with REG's Ron Weiss (2nd left ) and Minister Gatete (right).</span><span style="font-size:12.0pt;line-height:150%;font-family:"Arial",sans-serif;color:gray"><br>
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</span><span style="font-size:10.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black">This follows on
<a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=8ff55ab855&e=8ae6785286" target="_blank">
<span style="color:#00ADD8">the recent signing of an MOU between Inyenyeri and REG</span></a>, on behalf of five government ministries, with a stated goal of reaching one million households by 2024. REG has been making remarkable progress in electrifying Rwanda,
from 6% in 2009 to 44% in 2017, and we want to join them in making a similarly big impact on cooking.<br>
<img border="0" width="532" height="629" style="width:5.5416in;height:6.552in" id="_x0000_i1037" src="https://gallery.mailchimp.com/d311672b6454d8e46857e4e76/images/693534dd-ef6c-437a-92de-a93adc39fed9.png"></span><span style="font-size:12.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:gray"><br>
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<p class="MsoNormal" align="center" style="text-align:center;line-height:150%"><strong><span style="font-size:18.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:black">New Inyenyeri Website Launched</span></strong><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:#F2F2F2"><br>
<a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=0f75adbcb2&e=8ae6785286" target="_blank"><span style="color:#00ADD8;text-decoration:none"><img border="0" width="600" height="334" style="width:6.25in;height:3.4791in" id="_x0000_i1038" src="https://gallery.mailchimp.com/d311672b6454d8e46857e4e76/images/e7d72d18-85d3-41ea-ade7-a95c44aeba4e.png"></span></a><o:p></o:p></span></p>
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</span><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:black">Just in time for the attention generated from the New York Times and other publications,
</span><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:#F2F2F2"><a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=d82f19a923&e=8ae6785286" target="_blank"><span style="color:black">Inyenyeri
has launched a new website</span></a></span><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:black">, focused on telling our story in a clean, clear format.<br>
<br>
<a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=c7f9cf0676&e=8ae6785286" target="_blank">
<span style="color:#00ADD8;text-decoration:none"><img border="0" width="600" height="334" style="width:6.25in;height:3.4791in" id="_x0000_i1039" src="https://gallery.mailchimp.com/d311672b6454d8e46857e4e76/images/d70d118a-87ca-413c-a3fb-5da904f02c8e.png"></span></a></span><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:#F2F2F2"><br>
<br>
</span><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:black">The site uses images and video taken over the last year by
</span><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:#F2F2F2"><a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=1ba2fa1d4c&e=8ae6785286" target="_blank"><span style="color:black">Keith
Carlsen </span></a></span><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:black">to convey a real feeling for the experience our clean cooking system provides. The site was designed and built by
</span><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:#F2F2F2"><a href="https://inyenyeri.us17.list-manage.com/track/click?u=d311672b6454d8e46857e4e76&id=dff0361786&e=8ae6785286" target="_blank"><span style="color:black">NM
Web Development. </span></a></span><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:black">Check it out and let us know what you think!</span><span style="font-size:10.5pt;line-height:150%;font-family:"Helvetica",sans-serif;color:#F2F2F2"><o:p></o:p></span></p>
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</span><strong><span style="font-size:15.0pt;line-height:150%;font-family:"Arial",sans-serif;color:black">Who's Signing Up? In This Village, Everybody.</span></strong><span style="font-size:12.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:gray"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height:150%"><span style="font-size:10.5pt;line-height:150%;font-family:"Arial",sans-serif;color:black">As the New York Times noted, "<em><span style="font-family:"Arial",sans-serif">demand for Inyenyeri's appears to be overwhelming,"
</span></em>and that's certainly our experience. Our growth continues to be strong; we've crossed 5,000 customers, and are continuing to show excellent adoption and retention rates. Case in point--here's a map of the village of Kabashumba in Nyabihu district;
each blue dot is a customer. We've signed up 90% of all the houses in the community. This kind of density makes customer service and support more affordable, and also means the entire community will benefit from cleaner air.
</span><span style="font-size:12.0pt;line-height:150%;font-family:"Arial",sans-serif;color:gray"><br>
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<img border="0" width="567" height="357" style="width:5.9062in;height:3.7187in" id="_x0000_i1040" src="https://gallery.mailchimp.com/d311672b6454d8e46857e4e76/images/00fefc2f-1bd1-4ec7-ad72-179613a8a84b.png"></span><span style="font-size:12.0pt;line-height:150%;font-family:"Helvetica",sans-serif;color:gray"><o:p></o:p></span></p>
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