[Greenbuilding] Perceptions of Nature & Reality

[Gennaro Brooks-Church - Eco Brooklyn]

I often talk about green building differently with different clients
depending on their priorities. My priority is the ecology of the planet but
I may achieve it differently. If the client doesn't care about saving money
or the planet then I speak about comfort, which leads me to lots of
insulation etc. If the client cares about saving money then I talk about
the energy savings of efficiency, which leads me to lots of insulation etc.
If the client cares about the planet I talk about the ethics of not
consuming fossil fuels, which leads me to lots of insulation etc.......You
get the picture. Could be insulation, green roofs, gray water, whatever. It
all can be framed in different ways without being dishonest or compromising
your own goals.

Gennaro Brooks-Church
Director, Eco Brooklyn Inc.
Cell: 1 347 244 3016 USA
www.EcoBrooklyn.com
22 2nd St; Brooklyn, NY 11231


On Tue, May 28, 2013 at 12:35 PM, sanjay jain <sanjayjainuk at yahoo.co.uk>wrote:

> Absolutely agree, we have to stop using money as the comparison.
>
> We went to Mount Vernon on Sunday, en route I noticed hundreds of lights
> on during the day, outdoor metro stops, street lights, outside buildings...
> escalators running when no one is using them, etc. etc.
>
> If talking in money worked, non of the above would happen. But energy
> terms will probably not help either. The answer may lie in a carbon
> footprint number. But then again, marketing folks will find a way to make
> wasteful numbers look good.
>
> ~sanjay
>
>
>
>   ------------------------------
>  *From:* Alan Abrams <alan at abramsdesignbuild.com>
> *To:* archilogic at chaffyahoo.ca; Green Building <
> greenbuilding at lists.bioenergylists.org>
> *Sent:* Tuesday, May 28, 2013 11:35 AM
> *Subject:* Re: [Greenbuilding] Perceptions of Nature & Reality
>
> but still we need a vocabulary that bridges or penetrates the fear, or
> laziness, or just plain hardheadedness of the majority of our clients whose
> minds--even those that have earned JD's and PhD's--switch off like a light
> when when you start talking to them about kWh's and Btu's.  particularly
> those who begin the conversation with:  "We want to be as green *as
> possible*..."
>
> if anyone figures this out, call me collect...
>
> AA
>
> Alan Abrams*
> **certified professional building designer, AIBD
> certified passive house consultant, PHIUS*
> *certified passive house builder, PHIUS**
> *Abrams Design Build LLC
> *sustainable design for intentional living*
> 6411 Orchard Avenue Suite 102
> Takoma Park, MD 20912
> office  301-270-NET- ZERO (301-270-6380)
> fax      301-270-1466
> cell     202-437-8583
> alan at abramsdesignbuild.com
> www.abramsdesignbuild.com
>
>
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