[Greenbuilding] ENERGY STAR Clothes Dryers Program Launch

[David Bergman]

At 11:05 PM 7/22/2012, Gennaro Brooks-Church - Eco Brooklyn wrote:

>I think that forward thinking people discover better ways to do things.
>The rest of society only follows when they are forced to.

I think there's more to it than that. People also tend to follow when:

they like what they see
they want to be cool like other (forward thinking) people
they see personal advantage (health, $, etc.)

These "carrot" methods, arguably, work much better than the stick of 
requiring people to change.

BTW, this is a significant part of what I'm going to be writing about 
in my new blog, EcoOptimism (www.Ecooptimism.com).


David Bergman  RA   LEED AP
DAVID BERGMAN ARCHITECT / FIRE & WATER LIGHTING + FURNITURE
architecture . interiors . ecodesign . lighting . furniture
bergman at cyberg.com    www.cyberg.com
241 Eldridge Street #3R, New York, NY 10002
t 212 475 3106    f 212 677 7291

author - Sustainable Design: A Critical Guide
blog - www.EcoOptimism.com
adjunct faculty - Parsons The New School for Design  
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