[Greenbuilding] FW: ENERGY STAR Product Promotions: Water Heaters

Reuben Deumling 9watts at gmail.com
Sat May 21 22:44:14 MDT 2016


I wonder if these newfangled machines use as little energy as some of the
ancients?

http://www.waterheaterrescue.com/FunStuff/water-heater-museum-home.html

On Sat, May 21, 2016 at 1:57 PM, Carmine Vasile <gfx-ch at msn.com> wrote:

> FYI
>
> ------------------------------
> Date: Thu, 19 May 2016 18:30:07 +0000
> From: changetheworld at energystar.gov
> Subject: ENERGY STAR Product Promotions: Water Heaters
> To: gfx-ch at msn.com
>
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> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTWFpfOGvAOtNeMSLSdw29-2Fl1k3Uk3L6ZYsWFkRXVLOnuaFOXGhE1qKcbexVHB-2FS8rUqMmuTN-2FRjuO96xCBZi081U7Ax7vullsswjpIgOoAMgdF-2Bs8Ol0ImXFK40tK1ZDzJCQHvfCW5k4tqLnYN5KhIRl2rEEUWD7NK6Guex4vKS3oeY2xtQHgpYP0GzudexOM3VfDufb-2FpwgRlWhWbrmzGB-2F-2Fgjx-2FT8rf2qvQRt9iGlbzSZZwIlL2S-2FqeK9Zkd5eoAPSyD7XvBuvupSc8XpqhAmx89A4jKGF3yC-2F1uWGE9jK_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaMSmdV1bR8-2BKepH8Bmtavou7lCmsx0voLsRrJrokuSQrt7Hj2L2PjFmHlukJZMuvMpoqzMk59XCQBW0rcxLM6Tmjn5pezpfzGbf-2Bv09sWqdFVuY2-2Frwkl-2BSnG9dgtPeqe0RD4Z-2FFGFKpWeaknTXrQGGeO4GQ97dD-2B98Cj8EwpWz7aoobUOqZMzKwIfD0aDEL83dWFYqYya28w8w0GnMNpht9ywE3EQihccO-2BjLfP3Y3B7hGvefj5tC2R22ZXT7mUkijJITAbCmGkcplBR19bDExmc9Tm1uDhFZQn1Nltgy2BYpswXkhXfh1qsdblEBSxcopbAiPAqnkdi08uM6ggyNA-3D-3D>
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> 2016 ENERGY STAR Water Heaters Promotion:
> Upgrade Now for Hot Savings
>
> The ENERGY STAR team at EPA is excited to share our plans for the 2016
> ENERGY STAR water heaters promotion: Upgrade Now for Hot Savings. Similar
> to last year, the goal is to reach consumers directly with the
> call-to-action to plan their replacement, before their old water heater
> fails, to avoid an emergency replacement and benefit from the big savings
> they can get from ENERGY STAR as well as available rebates.
>
> The promotion is scheduled to launch in early September, to reach
> consumers before Fall begins, and we encourage partners to join us by
> leveraging our broad set of consumer messaging and materials, including promotional
> messaging and graphics, retail signing templates and a digital media kit
> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZm6vvtzjuScZ3sZbI-2FSeQE6rLuy75MdhNmxDURrQKTBQ-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaS5WdXc7LBDlLLbK8iR4c1X-2FxDh-2F7-2BjD4Smx3Y0ukSHyZVfWVywV293OADdMTsLHjVDHYZ9QBxV3-2Fq4Ur3Hm9iFfQ6-2B-2FGnkCaudGAslYyKhkJulRuEEV-2BCiJQ3hYEztTtsX-2FSJqojNlS-2FICSeWbIHdqUwZiKEeARcWZlrfHRwr4uv3qiCcgFLiq29zxz6NQeBsjW2oB5Fnf00mGQSRTADEFa-2Bh7IjtuKlZxhMrIRYzpsxnnoM-2FuLUNNRRcmo4dkBuPsqA8JSRwT-2FP6EqIGogsm-2BLPK-2BQP63io-2BlPX60PNVuG0Q-2FUdzlp3JVsBnq0jZuvaNLv8tP9Hwwff7hh5XwUciw-3D-3D>
> featuring social media messages and graphics, web widgets, and more, as
> detailed below.
>
> In addition to supporting your direct-to-consumer outreach efforts, we
> have also scheduled a Webinar to discuss how to reach and educate plumbers.
> Be sure to join us for that as well as our promotion as we fully leverage
> this HUGE energy-saving opportunity for consumers.
>
> *Retail Signing Templates*
>
> Once again, EPA ENERGY STAR has worked with retailers of ENERGY STAR water
> heaters – specifically Sears and The Home Depot, to get pre-approval on
> in-store signs for implementation by utilities and other Energy Efficiency
> Program Sponsors (EEPS) regionally. You can download the Sears template
> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZa8vZ2Nudz35PHwRTTVjO-2FghlYiVkO8NsHWim5Ox-2FTQueJJTZ4SEUjqLcj9-2BL4Ap-2FsZfX5lyonlA5Rxz8XdSK5ZOhisDUsHGvOPgT3Ses0Ig-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5Ba-2B-2BlF0bmsMzUvKHljCkVDRF8IG-2BKwzzNvwtqpcPRauAeC-2FRKvu1v-2FjaF7p3ojJHhs1-2Fzr5jFwCbYuJGEoJC7UCnsft9xEdQ87m91HeIw-2BPTX8rJHwST2wIszqln99-2BhdvuopKvDyz-2BG07UXdBNxSR6YI9HqJAGPALdwrRh-2FmjHQn-2FBuCP1KQb1KgOatpNvmYIotJ8ubPa6qttWVD7GHnm-2BKsiwETVPUWRWv4SRlQmDeq88SZgVez3SxgQCTjmy8aczPDE-2B-2Bm-2FmdjHJljWFXR8NAxPW3u31WilU4HCCEA0PoGz9RDnvaMk67PxuZYMicsj1pu-2B640jbfRSHDktY5YU3w-3D-3D>
> or The Home Depot template
> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZa8vZ2Nudz35PHwRTTVjO-2FghlYiVkO8NsHWim5Ox-2FTQueJJTZ4SEUjqLcj9-2BL4Ap8g2nbqfxPHg3y8km8eHqPNIQm6fxOtB6lzmKlwRG-2Bn4A-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BanOWPAsouiFPXj-2Bw5zRvSbgv9IrA-2Boty-2BYvxtrgkOV0JL2l2AHpQ3QOSLKEGfSlcwgvf99o1Y3EVmimR8uJ1Nl4iOZwHe9VZmEFXbkysZ-2BEKpw9O72hBQ-2BMWoDxc3auzsrGvWuNe7fxWQTAzWpNAvRtq1uRwqAwdOVtxqR1DHb7W2-2FYQBqST53P72V5frImk1xdr-2B4BXZMk75C0swXIriDg08uESPgAMlg6UPGvkwZ4QD7lW7V8n9wIFuRp3vbhZN3jGBbpnx6vxkwe8ngbj3qdWgY8GdBhQDt1urd-2BRRpqtsUF8pKmKR8CII6ToCPQpF93vdqlgid-2Bvwu4CkDYN1Tg-3D-3D>
> now. We encourage you to take advantage of this high-profile, in-store
> marketing opportunity. Let us know if you have any questions by contacting
> your ICF Account Manager.
>
> *JOIN US FOR OUR UPCOMING WEBINAR*
>
> *ENERGY STAR Water Heater Campaign 2016: How to Reach and Educate Plumbers
> to Increase Water Heater Incentive Program Participation*
>
> *Date and Time:* Monday, May 23, 2016 at 1:00 pm EDT
>
> Please register here
> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTZOjxTT-2FpEP-2BP31P91j7e6fGHSAeUmMVzI-2BkzrecEmtDijs32XBWCTb6UdSLi1WpVq9-2FShGmgs8rQAMujVJNj-2Fs-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaxSRe0ru7x9xbLUHbsgaDBINP1uOHxyj31Jn-2FycF6otds7FEygkZ9wGhyzU2vfxd9Y38oi9tbOyhkUJ-2BTPy-2FJqtROUXuWH2d7S4tDWNVps44v-2FRnL1psuuRzNLSw7UmdB5m8GGKd6i-2Flri63FddeA5E0toYdXBP-2FvSiL06emayy9Dbz2C35lQe3s8S1mYKyawNUWXRR6WWLFfpF7cFmj2NJADcENO76rd-2FNfM9dWTjLQyN8TVR8Yk6ZTf7i-2FukrYkyioZ3Rxr4QEh9oFc5zvYUx2cm4zFU2rbzoRJqTHE2zzYaNLJpiBpYT2HxbujhkEvdBxFU1-2BNYxCrQRpamEUuww-3D-3D>
> .
>
> During our last webinar, describing the upcoming 2016 ENERGY STAR water
> heater campaign, attendees expressed interest in learning more about
> contractor outreach. Plumbers, responsible for selecting and installing
> replacement water heaters, should be a key outreach target for water heater
> incentive program managers. Please join us for a webinar that will:
>
>    - Update you on the 2016 ENERGY STAR water heater campaign, including
>    the new tools and resources available to help you promote ENERGY STAR
>    certified water heaters
>    - Review the importance of plumbers in the water heater market chain
>    - Provide two perspectives, one from New Jersey Natural Gas and
>    another from CenterPoint Energy, on the best and most efficient means to
>    reach and educate plumbers about incentives and efficient water heaters
>
>
> *Digital Media Kit*
>
> You can also join the ENERGY STAR water heater promotion by leveraging our
> digital media kit throughout your digital media channels: Web site, social
> media—Facebook, Twitter, e-blasts, blogs, etc. Here’s how:
>
> *Online:*
> Use easy-to-integrate ENERGY STAR Water Heater Promotion Buttons/Widgets
> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZqkxQB-2F8sYk0LdOBTCrWKVx8Pzy-2B2-2FN-2FOf-2FfR8n7IN8zjyh-2FRVIndua5BhdA1Yxbo-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaniS28B9-2FavkUAHgwz0HnfKrya4EYfPOtVdb0lk3Z11Eb7r38-2Foxlz2Y86FvqZWKlD3mjgkY3rbjeIH4U-2Fg-2BiPjLp3zSe-2FudxdjphoBsQ8jIANVudd2b69y8uwrtekuZx2MUEnOFSaESDAbhboaccafyIyiiyfjh3ZgDaVjX2aNuH46saoYBMxeyLBsvmRi6f4FhKynwC5UJZw7vDJ7k20GOMumsXC5-2FsAR5NfxH-2FAKLf9ot6tpVt6s8roPwU7ctrnIN7LbkOUxWniaZC0h4SdjNi-2BfdEMXTcpcI4c2cd27FYiYuffXrUygSqftPRdzbRjBs28yWMPLo3UsdSBMu1JA-3D-3D>
> to drive traffic to ENERGY STAR water heater educational content and your
> program offerings. These web buttons/widgets are small applications with a
> link to the water heater promotional page, where we will feature engaging
> water heater content along with your program information. If you are
> interested in having the water heater promotional page open up into a new
> tab or window so the user can check out the content and then return to your
> organization’s web page, see below for directions.
>
> To have a link that opens in a new tab or window, you would need to set
> the target attribute to "_blank" Here’s an example:
>
> <a href="http://www.w3schools.com
> <http://email.energystar.gov/wf/click?upn=zpP4QF5nJTngmgx5G-2BPR5ZNlrFJkKP76xmeCzSZM5GA-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BatAxb0PFb2spQtCmYTtyhRmKh8B3v4w-2FboUu21iUrsKLv3Aa5clsur5UvG-2BDxTsNwyLtT73lw-2FkafAB-2FgLqnlNNY-2FTDTdVVGU-2B20UUyC9xPo6U5p7RV40o3v-2FYBfidSt8-2FIvQQo3lfByzagfzucxPyZP-2F0JUBUwdCnMNBjoQl2mtWY5fSkmrCJqsYAJHOMNBzreJW-2BI1RnIh69vFQGolZIgVFs4V50siBSIm-2Bn0T8J0icsrJdRef0xEKnB7yOngw4osHNXvy-2FlDPuuOILQFxJZ-2FpixCmAoxKWaufEWpNUFznv7Q-2BxYdQ-2Bv3wIonzgAq1xTn6W4Y5l5HzZXhiugOj-2BJQ-3D-3D>
> target="_blank">Visit W3Schools.com!</a>
>
> More information is also available here:
>
>    - http://stackoverflow.com/questions/15551779/open-link-in-new-tab
>    <http://email.energystar.gov/wf/click?upn=5j9S5LE-2FS2R-2F8up2RwdVqdjSxxs3ilFi9K-2FXd7WaieL6sDfbrERMyeNR7yHCbryde1UQPuirmpnr7vO4NDWMP8CzG7m5D1Qj3CA2Qd-2BAhbY-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5Bate47ZgtdDBXt-2FHbr1GZV7PayhdM7JH3G8um-2FTIKu83MbdhLQ-2F6bckFAfxhE5bv-2FTwFPntpHV2kCMguNUe8l7q-2BisC8gqmwkCndnNSaxle0LsbYjTrBIRTjchapbWqZLn20MatELkh4Gi9Yil8lFspvKUBXE7Ee2brBiCjgMeIbGK9xKD32x6DjXOh-2Fb5AiXiNibhfkGAA9dovYV7UISNaw4pkraomID2JOlOaM0OHLMPg-2BAsz7cGtCYk7EdSBJa2wF8l0kpBVwZoBsgtDRZYofHuo3efw-2BasUTlEOAq055QeEHflUcIYTTg-2Bk-2FuDjrHDLMQnKZlJo77CoO5-2FE3zCYQ-3D-3D>
>    - http://www.w3schools.com/tags/tryit.asp?filename=tryhtml_link_target
>    <http://email.energystar.gov/wf/click?upn=zpP4QF5nJTngmgx5G-2BPR5ZNlrFJkKP76xmeCzSZM5GDM5faRZQQme3SIgs8X2ORp0GrUZTppZQKlxMC-2Fl5bH0isvUez7NKPbSHjMVEI64QQ-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaPh-2FqnSslA3xPDJTyfo9BEbWWUS7SfKb39844SxU4ivKwTag-2BCx2p3SuGWp3Ep39t8VXY4CMpYseP4ipgSAquWNN5wl0oiaQsYkC-2Fj2PM-2FwY89YTKkdmV8RXSpku-2BekePe7kEdjK8GNVbrYg2Zz7pfvMhGMM-2FiiavA5Hg4E38BoFi9wxW4g1QXdbtndeUoHQuipdNbedwC06oaGDGAjl2SoVvr-2Fd9AakIJc0cit5m2iaEo6vMFYiD1z2HoppeIwZa-2Bmr6G4RM0CuzDrRucaCH8WsN7erHp2p3C9Q5tety84NNakNWu69W9HflQ4DATGGgGsxFhRh25KdMWqInfdMZkQ-3D-3D>
>
> Also available to integrate on your Web pages are Water Heater
> Educational Widgets
> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZqkxQB-2F8sYk0LdOBTCrWKVx8Pzy-2B2-2FN-2FOf-2FfR8n7IN8zjyh-2FRVIndua5BhdA1Yxbo-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5Bao8so5JWQIpzRziT3eSrGe3ZrS-2FFo8-2FXzT8FQbZxvbd3oPzwt2xx32Ykul9dU6vmfkNBpb5TnLdmrCIdMYQJJJtSvJZM4W6oFw3lP12iwFCYhL0mTa0n99dS9NKt8w-2BE6vejfpWr1kQORTlixav8Sv1gPlE70XE-2FIYyvlm161FkT4E4AWOw87J2emMV9Zb0QF5E4Tj50Lm-2FuTDk6uDPQX5JQ0fPXJHhmsPoL30BdPOLGQBtzfPjvY0NWVEBvFU-2BJwKFlswF2Gehrr1N72FEpmC3Aix153yJqwarE0SVlammIwoFVCMvNx9gDeEoLLjHXz26qNAXMzMLWnETgddpKHWQ-3D-3D>
> (a small application featuring the energy-saving and environmental benefits
> of certified water heaters). These widgets are evergreen and can be used
> throughout the year to support your water heater promotional efforts.
>
> *Water Heater Ask the Expert Video, Infographics and Social Media
> Messages:*
> EPA has developed several digital assets to support your water heater
> outreach, including an Ask the Expert educational video
> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTYY1NlqcvgeJKvjIVGrhinBLQdZ6UyV4TgEXmQFNHvwQzzZevRq5f2gBTtfS9dYLBg-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5Baopv0rZWMuxBsY1St4wjtyMi7cx97bww8b9Gsz8OPm2FxR93pvXOcG0Rgf0JtPbhNX660m7Gym5eKuqbV7Vyg28GUhjJYfSh5zX7D5vD-2FwYNlyWPbTLaYOjNOzVYPyfHM9sSDvAQg7efJA2ys-2B1f2jGonALQGPLN8Te84AF6x-2F1FWqVdR-2FEnsIFFuMbTjv-2FrVyFItSMDuW64nvTkysivXIrOmNQDcGZ-2F3Y4ri-2BZCGF4RrpczP7S8hHAyZskr-2FfE09Sfyyav7Q8juYMWq7TV6O7zKUrC7kUvbkCch-2F5vDRCt0hOKCwBBT7HNiFcCMwN74PfzPNHy1ilKnClxYBcczgiA-3D-3D>
> and an engaging infographic
> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZa8vZ2Nudz35PHwRTTVjO-2FghlYiVkO8NsHWim5Ox-2FTQg3rxHiUKbV1UF9dngXAIZJLxNUjsBzdcvcsm7MqBgad-2BQQxmqOJVcBTOtgSYntP3w-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaHPbDr4345evLFfkuvpa5ovFsqBdOURnIFyhA-2BW2qLsCA-2FAm1aFMsCy2zSCcaqCiubiYMT-2FeUQYxgJHdnSGIi1ruFv-2BYUWPaYSopL91Zt6r6O1yCUWCtm50wkqizw9mgbPBsxKJ3gZ-2B2yw2SmY4aNasytRkSxapV5-2BUqy7YnbQ1jRJ-2Bwq0ol35dO-2BDSqTINU7B2DRH07sA9ZsWbHsPKAoaI3cDM3FYPG-2BaFHAxh0IKOqD-2BNeYOqGRWp1x-2FfPtQQOVhDFhtlUQoqq6AZ99w2dZm1zFIZvgvsiZj4IzduIcLIJMxgnpy-2FNz9Oh5iT9dL5jtIRWN6W8u24qdZOHDHvbtiw-3D-3D>.
> Check them out and promote them online and through social media. We also
> have social media messages
> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZa8vZ2Nudz35PHwRTTVjO-2FghlYiVkO8NsHWim5Ox-2FTQueJJTZ4SEUjqLcj9-2BL4Ap-2BBrGMNvO-2Bat-2BcjSTtPMysJWbPmwf3iAFyh9ZwbYnVRSTYOy70j-2B0Nr1IJXtJdp8VQ-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaTYdmBSMVqmU0FHmrJw-2Fb8pwmpjyiWRcAPrv7usF6D79jvCsEw5Sal-2FIZgTLUNNe6ozW86u5CdzUeP7j040HGZq4VvoHa0lUGRD5RdwoXGq8S-2F6uB3G0vQMbzN-2F1RSnYTnKkQ4ZOgdmXc3FgnqLZHM0akdP-2BZZi1z80ncCk8epWNkcRLyAKlbPM2RSIp3J0iK4wPXtqQWJ-2FumJlbaD5JXeiZv3K8VUO4lL5RCENyWdWg7Ojjfct86OiiO7AOyrihA7SKBcqOCTfs2Lr5-2Fs9l4ZkJxcQKUTONjcCEsWeYE0GeMWobaB3ZB3plwddFVUGzA3U1C0dWg1ydArzuA4KafbA-3D-3D>
> for you to use with the video and graphic assets on Facebook and Twitter
> and other social media platforms to spread the word about rebates and other
> money-saving and environmental benefits of ENERGY STAR water heaters. When
> creating your social media please tag ENERGY STAR and incorporate the
> keyword “water heater.” This will help us track partner social media
> activity.
>
> *E-Marketing:*
> Incorporate ENERGY STAR Water Heater Promotional Messaging
> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZa8vZ2Nudz35PHwRTTVjO-2FghlYiVkO8NsHWim5Ox-2FTQh3E34-2FOT4QZOht9m0PX8HMjDRHh2HNl9I1NgFFeWkCFKIBXBgBT50MMTqq7exYH3iy9Hka1QNst9bjouDVRr244gfvSCqrq6ug-2BdIOGl2EccZlEMygOBYXs6zKgO2-2FdtQ-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5Ba20N0CWZG3jLQqK7Ii8KE1-2BgZ2WC4IN1rCeeyB6zc-2B6ZCbZJcV9lwi5K0zeyhl1qm3Rmh9kw51esS-2FXSO-2F2hCk6fzRe5jzSmCqqm1dSN-2Brdjkw7HOMspQekjov3zS5XbjItF6NpgY344b-2BTxlo3wD46Ah4GqGL0E8-2FDDSXCmscHsYQDsT0ib1kJotUX9vwVfjANLfp5SOw7jsUa8ohnhA37LxwI9NozzWYTNMDJlCmDwWDQpm-2B7QTnW3MJZPuWMaHF4JpgEDXRsGe17KWat96EdClVLWQXrWiukAxDkUzEqvYH4HMdpvF2uf9IZkH5z3GyqEP-2FKEEE3tZH7rkB1Czeg-3D-3D>
> in blogs, e-blasts, and/or consumer newsletters featuring opportunities and
> benefits of a new ENERGY STAR water heater. All digital media participants
> will be featured on the energystar.gov/waterheaters promotional page with
> a link to your promotions/incentives. Please provide an electronic file of
> your logo along with a web address for linking to your website by *August
> 1* for inclusion in the promotion.
>
> *Water Heater Promotion Media Plan*
>
> EPA has a strong media mix planned to support the ENERGY STAR water heater
> promotion, including national media as well as geo-targeted media to
> regions with a high concentration of old water heaters combined with rebate
> offerings. Highlights include:
>
>    - *National Media Partnerships*
>       - This Old House and Bob Vila: EPA is partnering with these two
>       popular media channels to promote both the benefits of ENERGY STAR water
>       heaters and combat some of the market barriers to consumers choosing high
>       efficiency water heaters – particularly heat pump water heaters – by
>       showcasing an install with This Old House (guaranteed 886,000 impressions)
>       and building upon past success with Bob Vila, to do a two-series post about
>       water heaters, e.g., “How to Choose a New Water Heater” and “Everything
>       You’ve Wanted to Ask a Contractor about Heat Pump Water Heaters” with a
>       potential reach of more than 1.2 million.
>    - *Geo-targeted Outreach*
>       - Paid general search and Google Display Network ads – Targeting
>       consumers who are experiencing problems with their water heaters, but are
>       not in a panic replacement mode yet.
>       - YouTube Pre-Roll – Geo-targeted pre-roll placements promoting Ask
>       the Expert video
>
> Visit www.energystar.gov/marketing_materials
> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxZm6vvtzjuScZ3sZbI-2FSeQE6rLuy75MdhNmxDURrQKTBQ-3D-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5Bah8XAlGkkcJjXcql9tFeiH7jUkG29F5RfWI5Hg6zRI-2FIH4LSSwMbFEgEkuPqrgY6z2m-2FQXSH1yKrV-2BFc-2Bbc9R1sefFwgB5I0cs93tBcbgqZsKXe3dkL1R9Zk79wKRV9uhChWTt3OVifkmtPVrJCTAm7ja8rhqGYzpeqXDrax5yQhNLWY1qzEpsz2a7AfRcy7ma4sI0iHI0bD6UCXZIaZdkNeTGpgk4vNvd5eYR-2FIFnmOvQpAo8Ah5HAmGBSINwy4bkKijlqtj-2BlS4JKMQ4p7fjxlYWImlZBLRNj0bMfZxRFUyizhgF6zTv9UtD5wY26v5y3STwm58rkgEFBl-2B7stNbg-3D-3D>
> for access to all these exciting marketing materials to support your ENERGY
> STAR water heater promotion. Please contact your ICF Account Manager if you
> are an EEPS partner or Mark Michalski at Mark.Michalski at cadmusgroup.com
> <+Mark.Michalski at cadmusgroup.com> if you are a water heater manufacturer
> or retailer with any questions you may have. We look forward to working
> with you!
>
> *"Welcome to Fall" Twitter Party*
>
> To supplement the overall ENERGY STAR media plan, EPA is planning to
> promote ENERGY STAR water heaters as part of a Welcome to Fall Twitter
> party. Water Heater manufacturers and Energy Efficiency Program Sponsors
> with water heater programs will be encouraged to attend and to promote the
> party among your social media followers. We will have trivia questions
> about water heaters and showcase our educational materials, along with
> other fall tips. Please contact Lily Rau at changetheworld at cadmusgroup.com
> <+changetheworld at cadmusgroup.com> if you are interested in attending.
> Details on the date and time will be provided closer to the promotional
> launch.
>
> Thank you for support in this year’s room air conditioner promotion.
> Please contact changetheworld at cadmusgroup.com if you have any questions.
>
> Jill Vohr
> Consumer Marketing
> ENERGY STAR Products
> U.S. Environmental Protection Agency
>
> ENERGY STAR® is the simple choice for energy efficiency. For more than 20
> years, people across America have looked to EPA’s ENERGY STAR program for
> guidance on saving energy, saving money, and protecting the environment.
> Behind each blue label is a product, building, or home that is
> independently certified to use less energy and cause fewer of the emissions
> that contribute to climate change. Visit energystar.gov/changetheworld
> <http://email.energystar.gov/wf/click?upn=Dl-2F-2Bbt5L9DIdXvbPPqT8S1nIambwspWT1iIsIzF30r4JVAjs12C-2FzqX6klOvO4nX_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BalulOcJvYoHkFADdeNWdy6AHwtdQW1Qa6x9fhkIIUtWsHqRVyop1mzkQ4kJl2ZFZq-2BZdjwZi47a1PK-2FeMTqRFJay3QGLVDXUkJ-2BQT-2FZW1GaMG3jOBztpuH9vu6f9YA9m6Yxps4Yd8N0y6q-2Fmy6s-2B-2FwFDcjWN1pPWS1SeE6g2xZbKUz46pFY-2Bq9NphEMutj0Pe5J9BhcRzJCFhsdGfbKis6cL-2B4Uo3QHZWm2DEBlUpgI-2Ft-2BBh3WkrhRlmSEy7hzXV-2BDobOFBe7Rj94mvJ-2FE4sDWCQdNWHnEPxf50p-2FbKdphZO0CCUEJYo17CZzN2xA1J6me-2Bkru47hZoOUHJ9YbBngLg-3D-3D>
> today and tell all your friends!
>
> This message was sent to you on behalf of ENERGY STAR. Each ENERGY STAR
> partner organization must have at least one primary contact receiving
> e-mail to confirm partnership. If you are no longer working on ENERGY STAR,
> and wish to be removed as a contact, please update your contact status in
> your *MESA*
> <http://email.energystar.gov/wf/click?upn=8nuAeIPnHRgBqUs3njQBTVD-2F28E-2BTXkai9L0nrgbTxbFPkmFN1ycDzjUDgAL2ZuIiI5H9skZWw8sG2biO-2FVF-2BpCLcrqQvien8g-2Fq8oT73ZM-3D_Hw4nsb9UWl1dCvmKajKrZKevVTjjl3JNF9A7CtUwAWleCweObVpdTgNOt1Aaf5BaPnEwwAeJ9-2Bhlu7bzjhFWBGbfgQzkQWOK2hIqZZs2DpJAhkAmIELV40Ch26SW9ytN8VQ1Scx64voaAjdtgIeEJmEZRJj968MLVIbnlA6QWjIEw13TUKl4o2Gg0nUFatneSkSBsSIvKaRWwjOlj4got4fH2qHmpKjkbmhAYLWRTyz2w-2B6uTJaXMO2ZTSvfZ6DzmzCU8dJR5fasgEJ3zGyBZck2KbFKdTZY-2BrjUDoDv5QSo-2BOvqdSyvMsnbzy-2F7QZd5v6hXZ3td3TqdHX02PydBSaObGd1g7vqNBuAozRypFWaBdkR-2B6mHgaeHabHSqWLm0yRMFoKJCG9X1koo-2BCKk9YA-3D-3D>
> account. If you are not a partner organization and wish to opt out of
> receiving e-mails, you may call the ENERGY STAR Hotline at 1-888-782-7937
> and request to have your mass mail settings changed. Unsubscribing *here*
> means that you will no longer receive program-wide or product-specific
> e-mails from ENERGY STAR.
>
> _______________________________________________
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