[Greenbuilding] Martha Stewart

Jason Holstine jason at amicusgreen.com
Thu Feb 10 11:07:48 CST 2011


MS partnered with one of the national tract builders (KB I think) to build a
NZE model home for the NAHB Builders Show in Orlando last month. She just
put her marketing label on it to provide that bravado and $$--bonus she now
gets to promote this angle. A different form of greenwashing in my
judgment‹a shallow johnny-come-lately but I grudgingly have to give some
props for at least paying creed to the concepts. It¹s a showpiece and will
become an ³option² for buyers--I¹m guessing they¹ll use it as a
test-the-waters to see if they get response and want to expand offerings or
prove to themselves that people aren¹t interested in green.


On 2/10/11 7:30 AM, "Gennaro Brooks-Church" <info at ecobrooklyn.com> wrote:

> According to the add she has built a Net Zero home.
> Which is great.
> What irks me are the motives behind her actions.
> I guess you see that a lot.
> People doing great green things but not because they care about green.
> 
> But maybe it does not matter? We seem to be genetically designed to
> compete for survival. And we do it well.
> What is more important, our survival or mother earth? You can say they
> are connected but not necessarily so. We aren't living like Native
> Americans any more.
> Maybe mother earth is just a stepping stone for humans now. Once we
> exhaust it we will be technologically advanced enough to colonize
> other planets. If we keep on our current path I think that is the
> inevitable route. Whether we are able to expand and colonize is more
> the question. Whether we destroy earth is less of a question if we
> look at earth now vs. a thousand years ago.
> 
> Gennaro Brooks-Church
> 
> Cell: 1 347 244 3016 USA
> www.EcoBrooklyn.com
> 22 2nd St; Brooklyn, NY 11231
> 
> 
> 
> 
> On Wed, Feb 9, 2011 at 9:20 PM, Kathy Cochran
> <kathys_old_house at goldrush.com> wrote:
>> > That¹s GREAT for a long-lasting chuckle!  Somehow, I don¹t think you¹re
>> > missing the boat too much, Gennaro!
>> >
>> >
>> >
>> > From: greenbuilding-bounces at lists.bioenergylists.org
>> > [mailto:greenbuilding-bounces at lists.bioenergylists.org] On Behalf Of
>> Gennaro
>> > Brooks-Church
>> > Sent: Wednesday, February 09, 2011 6:15 PM
>> > To: listserv Green Building new
>> > Subject: [Greenbuilding] Martha Stewart
>> >
>> >
>> >
>> > Did you hear Martha Stewart is the new leader in green home design?
>> > According to a full page add in the Dec. Residential Architect mag.
>> > And this whole time I had no idea.
>> > I feel so out of the loop.
>> >
>> > Gennaro Brooks-Church
>> >
>> > Cell: 1 347 244 3016 USA
>> > www.EcoBrooklyn.com
>> > 22 2nd St; Brooklyn, NY 11231
>> >
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