[Stoves] Stove Marketing Study

[Paul Anderson]

Stovers,
I am searching for a report seen in the past couple of months regarding 
the marketing potential of stove demonstrations (resulting in a 4% sales 
rate among "participants") and stove trial periods (resulting in up to 
80% sales rate).   I think the study was done in India.   Can anyone 
help me find that study?

Paul

Doc  /  Dr TLUD  /  Prof. Paul S. Anderson, PhD
Email:  psanders at ilstu.edu
Skype: paultlud      Phone: +1-309-452-7072
Website:  www.drtlud.com

On 1/17/2014 6:31 AM, Chris McKinney wrote:
>
> Hi Dr. Anderson,
>
> We met at the gasifier stove camp at KIRDI on the 13^th . First, just 
> wanted to say thanks for putting the whole thing on, it was quite 
> informative and valuable.
>
> In your remarks at the meeting, you mentioned a couple studies showing 
> the marketing potential of stove demonstrations (resulting in a 4% 
> sales rate among "participants") and stove trial periods (resulting in 
> up to 80% sales rate). I believe you cited these studies as part of 
> Awamu's motivation for pursuing the Uganda community test program. Can 
> you tell me the origin of these studies, or where I can find them? I'd 
> be very interested to read more.
>
> Thanks again for your enthusiasm at the meeting, and for your help!
>
> Cheers,
>
> *chris mckinney*
> market research/field testing intern
> burn* | *life. saving. stoves
> M:+254 708 297 931 <tel:%2B254%20786%20853%20933>
> skype: mckincr
> web <http://www.burnmanufacturing.com/> | facebook 
> <https://www.facebook.com/BURN.Manufacturing> | linkedin 
> <http://www.linkedin.com/profile/view?id=11871832&trk=nav_responsive_tab_profile> | 
> directions <http://www.burnmanufacturing.com/index.php/contact-us/visit>
>

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